Do the bio photos on your website feature lawyers in front of a fireplace, bookshelf, or painted studio background with a stern look on their face? In our business, we call this the “high school yearbook look” and thankfully it’s no longer a trend. Most law firms want...
Attorney portraits are often judged more harshly than résumés in the legal community. If you want to attract clients, your lawyers must look experienced, approachable, professional, and like they “belong” with the rest of your team. For law firms with thousands of...
From March 27-29, our executive team was in Las Vegas, Nevada for the 2017 Legal Marketing Association (LMA) Conference. LMA is the premier organization for marketers and service providers looking to develop relationships and exchange insights within the legal...
Greg Lorfing, the CEO and Creative Director for Gittings, recently embarked on a trip to Germany and United Arab Emirates (UAE) to launch a firm-wide photoshoot for Bracewell, a leading law and government relations firm. “The style of professional photography...