Project: A successful project in 2017 that has led to a long-term partnership
Client: Barnes & Thornburg LLP
Scope: More than 600 lawyers in 15 offices across the US were photographed in approximately 30 photography days.
Project’s unique aspect: We conducted a pilot photography day before the project began and after reviewing options with the client, it was decided that the photography would be done on a background and the lawyers would be clipped out and dropped into environmental backgrounds. This gave the law firm the option to have better backgrounds than would have been possible if doing an authentic environmental capture. Part of the project included legal photographers capturing empty backgrounds to use during the project.
Our client said: “Probably the most-visited pages of a law firm website are the biographies of the lawyers. And a crucial component of those pages is the portrait photography on them. Potential clients and lateral recruits need to be assured that the lawyers with whom they will be working are knowledgeable, confident, and approachable. Our professional photographers did a masterful job of making our subjects feel comfortable on set to show their real personalities in their postures and expressions. The logistics of photographing more than 600 lawyers and legal professionals, believably marrying them to our office environments, cropping for several consistent purposes, and archiving the results for our easy retrieval were daunting and expertly handled by the Gittings photographers, studio, and staff. I wholeheartedly endorse entrusting Gittings with this important aspect of law firm visibility.”