Why Your Attorney Bio Page is Important

Have you ever looked at a breakdown of your law firm website page views? It is likely that your Attorney Bio Page is the second most trafficked page after your homepage—but why is that?

The Attorney Bio Page is incredibly important to potential clients of law firms and most other service-related websites. When researching law firms, prospects are looking for a group with confident and approachable lawyers—a firm they trust to help them with their legal issues. The fastest way for them to see who they will directly be working with is to view the Attorney Bio Page.

Robert Algeri of Great Jakes Marketing Company told us that “Attorney bios are the most trafficked part of a law firm’s website [after your homepage]. And lawyer portraits are, without a doubt, the single most impactful element of an lawyer’s bio. It baffles me that not all law firms make portraits a top priority.”

Here are the reasons why your law firm should make your Attorney Bio Page Page and legal portraits a priority.

Clients Appreciate A Familiar Face

Potential clients will feel more comfortable bringing your law firm their legal cases if they know who you are. The easiest way to show them exactly who you are is to have recent, professional lawyer portraits on your Attorney Bio Page.

It is of the utmost importance to keep the portraits updated regularly so that there is not a discrepancy between your lawyer’s current appearance and their portrait. No one wants to feel as if they are meeting a different person than they expected and it could put them off if there is a drastic change in appearance.

The Attorney Bio Page Makes the Relationship More Personal

In addition to showing clients your lawyers’ faces, this page allows for more information on each lawyer. Putting a short bio next to each lawyer portrait will make clients feel more comfortable with your team since they will know more about you. It gives your firm the opportunity to show off the accomplishments of your legal team and create another layer of trust with potential clients.

Attorney bios do not need to be long, but they do need to share information that will be important to clients. Potential clients will do this research on your team to ensure that their legal cases are in good hands. Use the Attorney Bio Page to highlight your team’s experience and any qualifications or awards.

*Pro Tip: Some best practices include:

  • Detailed descriptions
  • Limited jargon
  • Third-party validations such as awards or recognition
  • Links to social profiles
  • Recent lawyer portraits

Evaluating Your Attorney Bio Page

Whether you are rebranding your current website or starting a new law firm from the ground up, your Attorney Bio Page Page needs to be carefully considered.

If you are rebranding or considering a rebrand, you need to evaluate your current Attorney Bio Page Page. How old are your current lawyer portraits? Does your page have lawyer bios or do they need to be updated?

If you are starting from scratch, make sure you pay special attention to this page when you are building out your website. It will be, after all, one of the most important pages. Hire an experienced photography agency to handle your lawyer portraits and make sure that they are in line with your branding.

The Gittings Solution

The Gittings team has been producing professional legal portraits that elevate a law firm’s image for over 90 years. Our photographers will take the time to ensure that your lawyer bio page is consistent with your branding and provide the best possible legal portraits. If you have questions about where to start with your law firm’s lawyer bio page, contact us today!

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