In the business world, we all understand how critical it is to remain consistently active on social media. However, it’s not just about posting consistently. What you post makes all the difference in how existing and prospective clients interact with you, whether they...
When it comes to presenting your law firm and its lawyers, your web presence is key—as is the photography you present. This is especially true when your offices span the world and your needs for updating photography may be frequent. After all, prospective clients make...
Your law firm marketing plan likely contains a myriad of complex and interlinking components--print ads, branded content, a compelling website, and an active social media page. It’s easy to feel overwhelmed by the many marketing channels you must access. For some...
Social media for law firms can be complicated. No one knows better than a lawyer the danger of sharing information that could be misconstrued as advice or some other intent other than what it is -- purely promotional. However, social media is critical to the success...
Law firm websites are like the mailers of a bygone era--a must-have for marketing, and an indispensable step to getting your firm’s name on the tip of everyone’s tongue. Of course, building a firm website is about a lot more than just slapping a few pictures and a bit...
In today’s legal marketing environment, a website is no longer a nice bonus. Your web presence is mandatory. Almost all clients Google potential lawyers first, and 83% look at legal reviews. Your law firm’s website must be the most visible and useful thing clients...
Your lawyer profile photo is the first image most clients see. If it’s not good, it may also be the last. This powerful headshot must sum up who you are and what you do using subtle and attractive visual cues. That can feel like a daunting, even impossible, task....
Law firm web design projects can feel both daunting and exciting. You may be eager to see your new website, but overwhelmed by the price, by choosing a designer, and by endless design tweaks. You may reach a point where you throw up your hands and hope for the best....
Your lawyer profile picture is designed to capture the interest of clients, presenting you as a competent, compassionate, reliable lawyer who is the obvious and best choice. Yet you could be losing clients with this image. The wrong image is worse than no image at...
Building a law firm for growth is no small feat. Yet so much of your firm’s success in a digitally connected world now depends on your brand. Would-be clients may know little about the cases you’ve won or the reputation you’ve earned. Instead, they rely on your brand...
No matter how many times you’ve taken a headshot, the experience can be nerve-wracking. We all want to look our best. Your corporate headshot conveys a lot about your work, so feeling a little pressure is natural. Stress Less With These Headshot Tips The best...
It’s easy to access generic legal stock photos for your website and social media pages. Simply plug in the right search terms (i.e. lawyer handshake) and watch an array of photo options appear. But just as an easy argument at trial isn’t always the best argument, an...