In Gittings's short April 2020 “COVID-19 Impact Assessment on Legal Marketing” survey, we uncovered several interesting findings: Respondents reported a “major increase” (scoring 10 on a scale of 1-10) in: visits to the firm website, visits to and views of lawyer...
It might be 2020, but we don’t expect you to have 20/20 vision. That’s why when our photography subjects are hesitant to wear their glasses, we laugh. Not because they have bad vision, but because we have solutions to any glass-glare fears they might have. Don’t...
Since the inception of Gittings, we've encountered tens of thousands of people who are either camera-shy, unprepared, anxious, etc. during their portrait session. We saw a need, so we gathered all of our best tips and put them into this guide. Having your photo taken...
Casual dress has become the norm for most businesses now, including many law firms. When it comes to office attire, lawyers are starting to “loosen their ties” a bit, opting for business casual for days in the office. But for court appearances and deal closings, many...
Welcome, 2019! Thanks to the holiday break, we find ourselves with energized momentum that will motivate us in the new year. You may be ready to take a fresh look at your law firm’s branding and have dedicated a budget for the undertaking. But where to start?...
Take a moment to look up from your phone or laptop and it’s evident that we have cemented ourselves in a digital world. Everything around us, from shopping and banking to education and entertainment, is rooted in the digital platforms that continue to expand to meet...
In the business world, we all understand how critical it is to remain consistently active on social media. However, it’s not just about posting consistently. What you post makes all the difference in how existing and prospective clients interact with you, whether they...
When it comes to presenting your law firm and its lawyers, your web presence is key—as is the photography you present. This is especially true when your offices span the world and your needs for updating photography may be frequent. After all, prospective clients make...
Your law firm marketing plan likely contains a myriad of complex and interlinking components--print ads, branded content, a compelling website, and an active social media page. It’s easy to feel overwhelmed by the many marketing channels you must access. For some...
Social media for law firms can be complicated. No one knows better than a lawyer the danger of sharing information that could be misconstrued as advice or some other intent other than what it is -- purely promotional. However, social media is critical to the success...
Law firm websites are like the mailers of a bygone era--a must-have for marketing, and an indispensable step to getting your firm’s name on the tip of everyone’s tongue. Of course, building a firm website is about a lot more than just slapping a few pictures and a bit...
In today’s legal marketing environment, a website is no longer a nice bonus. Your web presence is mandatory. Almost all clients Google potential lawyers first, and 83% look at legal reviews. Your law firm’s website must be the most visible and useful thing clients...