Greg Lorfing

5 Things All Attorney Websites Need to Have

5 Things All Attorney Websites Need to Have

In today’s legal marketing environment, a website is no longer a nice bonus. Your web presence is mandatory. Almost all clients Google potential lawyers first, and 83% look at legal reviews. Your law firm’s website must be the most visible and useful thing clients...

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5 Reasons to Stop Using Generic Legal Stock Photos

5 Reasons to Stop Using Generic Legal Stock Photos

It’s easy to access generic legal stock photos for your website and social media pages. Simply plug in the right search terms (i.e. lawyer handshake) and watch an array of photo options appear. But just as an easy argument at trial isn’t always the best argument, an...

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What to Wear for a Legal Portrait Session

What to Wear for a Legal Portrait Session

Your legal portrait is more than just a headshot. It’s a branding tool that conveys subtle messages about your personality, your practice style, and your professionalism. So what should you wear? The truth is that there’s no right answer, no magic bullet that will...

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3 Characteristics of Quality Legal Portraits

3 Characteristics of Quality Legal Portraits

In this digital age, everyone thinks that they can take high-quality photos with their personal cameras and cell phones. One place that these photos do not belong is on your firm website and team page. It is incredibly important for client-facing industries such as...

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How to Pick a Legal Headshot Photographer

How to Pick a Legal Headshot Photographer

Choosing the right photographer for your law firm is as important of a decision as corporate image in the legal field. It’s imperative to find the right fit for your brand. There are certain things that you should look out for when choosing a legal headshot...

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Will Your Legal Photography Be Outdated in 2018?

Will Your Legal Photography Be Outdated in 2018?

Keeping your legal photography updated is incredibly important for a number of reasons. Firstly, your lawyer portraits should be updated regularly because clients care about who is behind the business. Photos might look nice for a while, but after time, appearance can...

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