Law firm websites are like the mailers of a bygone era--a must-have for marketing, and an indispensable step to getting your firm’s name on the tip of everyone’s tongue. Of course, building a firm website is about a lot more than just slapping a few pictures and a bit...
Greg Lorfing
5 Things All Attorney Websites Need to Have
In today’s legal marketing environment, a website is no longer a nice bonus. Your web presence is mandatory. Almost all clients Google potential lawyers first, and 83% look at legal reviews. Your law firm’s website must be the most visible and useful thing clients...
Don’t Skip This Step Before a New Web Design for Your Law Firm
Law firm web design projects can feel both daunting and exciting. You may be eager to see your new website, but overwhelmed by the price, by choosing a designer, and by endless design tweaks. You may reach a point where you throw up your hands and hope for the best....
Growing Law Firms Should Never Make These Common Branding Mistakes
Building a law firm for growth is no small feat. Yet so much of your firm’s success in a digitally connected world now depends on your brand. Would-be clients may know little about the cases you’ve won or the reputation you’ve earned. Instead, they rely on your brand...
5 Reasons to Stop Using Generic Legal Stock Photos
It’s easy to access generic legal stock photos for your website and social media pages. Simply plug in the right search terms (i.e. lawyer handshake) and watch an array of photo options appear. But just as an easy argument at trial isn’t always the best argument, an...
What to Wear for a Legal Portrait Session
Your legal portrait is more than just a headshot. It’s a branding tool that conveys subtle messages about your personality, your practice style, and your professionalism. So what should you wear? The truth is that there’s no right answer, no magic bullet that will...
How to Take a Corporate Headshot That Actually Looks Professional
Corporate headshots are more important to potential clients than you might think. They send a strong message about who you are as a professional and how you want to be viewed. After all, first impressions are made within seconds, so your portrait should convey the...
3 Characteristics of Quality Legal Portraits
In this digital age, everyone thinks that they can take high-quality photos with their personal cameras and cell phones. One place that these photos do not belong is on your firm website and team page. It is incredibly important for client-facing industries such as...
How to Pick a Legal Headshot Photographer
Choosing the right photographer for your law firm is as important of a decision as corporate image in the legal field. It’s imperative to find the right fit for your brand. There are certain things that you should look out for when choosing a legal headshot...
Will Your Legal Photography Be Outdated in 2018?
Keeping your legal photography updated is incredibly important for a number of reasons. Firstly, your lawyer portraits should be updated regularly because clients care about who is behind the business. Photos might look nice for a while, but after time, appearance can...
The New Gittings Client Portal is Live!
For the past few months, we have been working on creating a new client portal and we are excited to announce that it is now live! The client portal is an important addition to our website and we are thrilled with the functionality that it will bring our clients. The...
Gittings Attended the London Law Expo
On Tuesday, October 10th, Gittings attended one of the largest law conferences in the world, The London Law Expo. The Expo annually brings together the top leaders in the legal industry from around the world. At the event, legal professionals have the opportunity to...